The name

Write Auld with a capital A and lowercase “uld”. The company is Auld Inc. Don’t write AULD, auld.ai or Auld Memory as a product name.

The marks

The ring mark shows layers kept over time; the copper point is the present. Use the mark with the wordmark, or alone where space is tight.

Auld
Auld

Clearspace and size

  • Keep clear space around the mark equal to the radius of its inner ring.
  • Minimum size: 16 px for the mark, 72 px wide for mark plus wordmark.
  • Don’t rotate, recolor, outline or add effects.

Colors

  • Ivory
    #F5F2E9

  • Forest
    #193C34

  • Ink
    #18312B

  • Copper
    #A86546

  • Dark copper
    #8A4F33

  • Olive
    #768176

Use dark copper, not copper, for small text on light backgrounds.

Type

Headlines use Georgia (serif). Body text uses the system sans-serif; code and labels use the system monospace. No web fonts are required.

Writing about Auld

A one-line description you can use: “Auld is memory infrastructure for AI agents: it keeps what agents learn dated, sourced and scoped to who is asking.”

  • Do describe Auld as a memory layer, memory API or memory service.
  • Don’t imply a partnership, certification or endorsement that hasn’t been agreed in writing.
  • Don’t combine the mark with other logos into a lockup.
  • Ask support@auld.app before using the mark in advertising.

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